Roles of Digital marketers in today’s business cannot be overestimated and emphasized. The roles is never a cup of tea and certainly involve constant updating of ones skills on technology and social media.
Serious digital marketing involves marketers turning social media into a viable tool with real top- and bottom- line impact, develop content, tap into relevant communities and build relationship with key influencers. And one of the best approach is to use big data – Big Social Data- to zero in on communities of like minded people, and then identify which members are most influential.
Next is to get the influencer on your team. Keep them fresh,alert and genuine. Companies should identify most influencers in their subject areas, engage more deeply with their target audiences, nurture and amplify them.
Marketers should design their Digital Content Marketing Strategy in social media with content provided by real people with real opinions. It should be noted consumers look for authenticity and will gravitate to those in social media who are speaking with passion and intelligence.